CUSTOMER SERVICE FOR ONLINE CANNABIS RETAILERS
One of the most critical factors in ensuring that your customers return to your cannabis dispensary is to secure and reliable customer experience. There are many ways to enhance customer service at your dispensary, and we're here to help you improve your dispensary's customer experience so that your company expands and the word about your dispensary spreads quickly.
Here are five suggestions for enhancing the patient experience at your dispensary.
1. Invest in your first point of contact.
People are still fascinated by good websites and Facebook pages in this digital era. As a result, make sure the website is what customers want to see. One thing to keep in mind is that your website should be simple to navigate. For example, suppose the customer is a first-time visitor or a repeat customer. In that case, they should be able to navigate your website and appreciate the services you provide as well as the items you sell at your dispensary.
Similarly, several people end up scanning their Instagram, and other social media feeds. As a result, it's essential to ensure that your social media promotes what you stand for, your services, and your goods, as well as giving off a positive brand impression.
Here's a quick checklist to ensure your social media feeds are up to par:
• Keep your customers informed of new products and services.
• Make sure your social media accounts convey a good picture of what you do and the goods you provide.
• Remain involved and engage with those who like and comment on your posts. This will demonstrate that the cannabis dispensary is available to assist them with all of their cannabis-related needs.
• Raising brand recognition. People should be aware of your brand and be able to recognize it from a distance. It's essential to inform people about your brand, your values, and what you do. When word spreads about your dispensary, more people will become aware of it, resulting in increased foot traffic.
2. Inquire for reviews.
It would help if you made it a habit to solicit reviews. It is always beneficial, even though it isn't always optimistic. Knowing what your customers think about your brand, company, products, and service is critical if you want to provide the best customer service.
3. After the issue has been resolved, follow up.
When a problem arises, it's essential that customers feel like you're on their side, so follow up to ensure the issue is thoroughly addressed. The customer is happy with the service. This can be done via email or a feedback survey; the aim is to show the customer that you care for them.
4. Make yourself available.
Making sure your customers can meet you is part of the personal touch needed for customer satisfaction. For example, if you're in different time zones, be available on their schedule; this will help create confidence and show them that the company isn't automated.
Customer service may not be the most common operation in most businesses, but it should be prioritized. Analyze your customer experience and search for places to change while searching for ways to improve your dispensary platform.
5. Make a customer retention plan.
If you have a positive customer experience, they will be loyal to your dispensary. Setting up a rewards program is one way to achieve consumer loyalty.
When developing your customer loyalty plan, keep the following points in mind:
• Create a rewards program. So you could offer a discount or loyalty points for big orders, or you could offer one of those punch cards, where the customer gets a discount or a free sample after their fifth purchase, for example.
• Give your customers free samples. Many people are hesitant to try new things. Still, could you give them a taste? They will gain confidence in your products and your dispensary because they will have the opportunity to try something new without risking their health. If they have established trust, they will find it to be more comfortable than any other platform.
• Maintain contact with your client after they've left your dispensary. You should contact them and ask whether they like your goods if they're dealing well with them, and if they have any problems - they should be able to return and talk with a budtender.
Creating a customer service plan isn't something you can do once and forget about. Once you've completed your dispensary's customer experience, look for ways to enhance it and solicit feedback from both your customers and your workers. Although the fundamentals of how you serve your clients should remain constant, updating your policies, applications, and marketing materials will be necessary. From marketing to informing to sale, the customer service approach should be comprehensive. Visit serviceganja.com to learn more about how to improve customer relationships.